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Grad Fair 2022:
Now What?

Client - Locate IOM, Department of Enterprise

Solution - Advertising campaign

The Brief

To encourage more graduates to sign up for the Isle of Man Graduate Fair 2022 using a fresh new campaign direction in line with the target audience.

Deliverables: Roadside banners, pop-up banners, A4 posters, Instagram stories, social media designs.

The Idea

Young individuals have lots of questions about their future, especially once they have graduated, with the celebratory cap and gown often initiating the key question;


Now what?

I wanted to use this as the focus for the campaign, and reinforce this message by integrating the cap and gown imagery within the question mark itself.

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Some photos from the event including some snippets of my stand for graduates: Bunch of Grads.

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