Summer reading scheme 2021:
Big ted's adventure
Client - Family Library
Solution - Branding & Marketing materials
Every year the Family Library creates a reading challenge for the local children to complete throughout the Summer holidays. This particular challenge was themed around the giant 6ft teddy bear that the children love to cuddle in the library; Big Ted.
Deliverables: A4 posters, bookmarks, instructions, A5 reading card, sticker designs, badge designs, event tickets, certificate design, magnet design.
With a younger target audience I wanted to keep the branding light and playful, keeping the colour palette light and pastel, paired with a soft, hand-drawn typeface.
As the main inspiration for the challenge, I decided to feature illustrated photographs of Big Ted so the children could recognise their favourite bear throughout the adventure.
For the rest of the branding, I took great inspiration from the idea of a teddy bears picnic, using a gingham style background pattern to imitate a traditional picnic blanket.