Summer reading scheme 2022:
City explorers
Client - Family Library
Solution - Branding & Marketing materials
The Brief
Every year the Family Library creates a reading challenge for the local children to complete throughout the Summer holidays. This particular challenge was based around Douglas achieving city status in the Isle of Man, so the theme became City Explorers.
Deliverables: A4 posters, bookmarks, instructions, A5 reading card, sticker designs, badge designs, event tickets, certificate design, magnet design.
The Idea
My aim for this branding was to create a visual identity based around scrapbooks, with ripped, aged paper, photographs and tape.
The inside spreads of the passport booklet followed this aesthetic, with every city that the children would visit across each page, with room to fill in their book review for that week.
For the celebration materials I introduced the rainbow elements from the new library branding, which contrasted really nicely against the aged paper and white text.
