UK greetings: Holy Moly
Client - YCN New Now Student Awards
Solution - Typographic, Print
To create a cohesive collection of greetings cards, notecards, notebooks, gift bags and wrapping paper in a unique style.
Holy Moly is a collection that aims to rephrase typical "roasts" by utilising novel terminology from ancient insults.
The colour palette is intended to mimic fire, with the colour of the card representing the intensity of the "roast".
The asterisk serves as a playful footnote to both the meaning of the phrases and the wider message; reflecting a desire to rethink how we address our peers, and understand the impact that our words might have on others.